Exude Lipstick Makes Its Storefront Debut

NEW YORK CITY– July 17, 2012 – Exude Lipstick, previously available exclusively on the company’s website, is now making its storefront debut at Beauty Bar and online a twww.beautybar.com. With a new in store presence, consumers can now try Exude’s unique cutting edge crystal applicator and lip colors for themselves.

We are excited to bring Exude into a retail store and Beauty Bar is such a great fit for the brand. We look forward to enhancing the customer experience by allowing them to see our technology and amazing color palette first-hand,” explains Diane Breidenbach, Founder of Exude Lipstick.

Beauty Bar is a luxury cosmetic and retail store in the high-end Americana Mall in Manhasset, New York. The store provides exclusive beauty brands and collections and delivers an extraordinary experience for women buying make-up.

Exude, which was chosen by InStyle Magazine as the top lipstick of 2012 and featured on the Today Show, is enhanced with a smooth hint of mint scent, and new, complex formula. The Exude lip crème is available in 9 colors and the Exude lip gloss is available in 5 colors. Both product styles are dressed in a sleek yet chic soft touch white case and retail for $29.00.  Exude lipstick has transformed the way women use and apply lipstick by designing a sleek applicator that dispenses the perfect amount of color with every twist.


Exude Lipstick was invented by cosmetics industry veterans Diane Breidenbach and Laurence Mille. They had extensive conversations with industry experts who pointed out the problems with existing lipstick and lip gloss products. Following years of testing and intensive design work, they have created Exude Lipstick, a lipstick for the 21st century woman.  Breidenbach and Mille hold worldwide patent protection for this product and are no strangers to the beauty field. They are the inventors of numerous patents and are poised to once again revolutionize the cosmetics industry with Exude Lipstick.