Find Your Own Scent With Your Blood Type… Blood Concept

CONCEPT

Human body is totally pervaded by a liquid vital rush that brings us what we more are fond of: Life.

Filled with legends and meanings, blood is soaked with mystery, fascination and respect: it’s the most tested and studied part of human body. Hiding the multitude of secrets that reveals our inner and unique way of being.
BLOOD CONCEPT is a ceremony devoted to the pulse of life and its visceral boost. It is actually the river of life.

OABAB

Our four fragrances, O, A, B, AB, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood.

BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in O, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.

Ending each time with the same subtle and mysterious note: the metallic vague suspicion of blood.

NAME O
TYPE UNISEX
SYSTEM VISCERAL AND INTENSE.
COMES FROM THE DEEPEST OF THE EARTH.
CARNAL AND PRIMITIVE.
SIZE SPRAY 60 ML
DROPPER 40 ML

NAME A
TYPE UNISEX
SYSTEM GREEN AND AROMATIC.
IT CONVEYS A SYMBIOTIC
RELATIONSHIP WITH NATURE.
REASSURING AND CLEAN.
SIZE SPRAY 60 ML
DROPPER 40 ML

NAME B
TYPE UNISEX
SYSTEM WOODY AND SPICY.
AS A BRAVE TRAVELLER, YEARNING
FOR DISCOVERING THE UNKNOWN.
NOMADIC AND ECLECTIC.
SIZE SPRAY 60 ML
DROPPER 40 ML

NAME AB
TYPE UNISEX
SYSTEM SYNTHETIC AND INDIVIDUALIST.
A CHEMICAL SOLO LEADING TO
UNPREDICTABLE SCENERIES.
VISIONARY AND SHARP.
SIZE SPRAY 60 ML
DROPPER 40 ML

About BLOOD CONCEPT

BLOOD CONCEPT, born in August 2010, is a brand new concept, whose innovative strength is designed to explode in the nostrils of most shrewd consumers.

Born to witness everybody’s need to choose our personal fragrance by instinctual wishes.

A claim of identity out of a common gesture. Four fragrances, following unexplored paths, draw four animal identities to seize without hesitation. All ending with a metallic hint and inspired by the symbolism of the four different blood groups.

Each one of the four fragrances, whose name is simply O A B AB has been created by concept creators and brand owners Antonio
Zuddas, photographer and copywriter, and Giovanni Castelli, designer and artistic director for other brands.

Fragrance creation has been helped by the collaboration and competence of APF France, whose modern and unconventional
approach to scent creation has been a perfect partner to creators needs.

BLOOD CONCEPT is produced under license by Osmos s.r.l., a very well-known leading beauty company, that has married the brand message, offering its professional know-how and logistic facilities.

The biggest attention has been paid to BLOOD CONCEPT’s brand image; an inspired work for the boxes and for their coordinated
material is done by 2PFG designers, Fabrizio Piras and Giuseppe Porcelli, adding a plus to the prestige of the product.

Every year BLOOD CONCEPT packaging will be made more precious by artists from all over the world as an online contest will allow everybody to suggest its personal contribution to brand symbolism. The best will be chosen directly by brand creators.

BLOOD CONCEPT is not born to be just a perfume brand: it will grow in multiple directions such as fashion, design, art, communication.

2 Responses to Find Your Own Scent With Your Blood Type… Blood Concept

  1. Jamilla October 4, 2011 at 4:42 AM

    This is going to far for me. I have O positive like a few billion other Asians!

    Reply
    • admin October 6, 2011 at 6:31 PM

      Haha. Jamilla you should try it out and see if it matches what you like.

      Reply

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