Introducing ybf Beauty at ULTA.com

YBF Beauty is now available at Ulta.com!

YBF Beauty is personalized beauty products for a confident glow, inside and out. A complete collection of makeup essentials from industry insider Stacey Schieffelin, ybf is the product of fourteen beautiful years of experience. Stacey brings her runway model glamour and beauty business savvy to ybf, a comprehensive cosmetics line with face-saving products you can count on like your best friend, ybf.

You can now pick up your fave YBF Beauty must-haves on Ulta.com.