MAKE UP FOR EVER Launches Mobile Make Up School to Teach Consumers How to Use the Products They Already Own
Leading Professional Make Up Brand Brings Make Up Bag Remix Tour to Nine Cities Across the U.S. & Canada from February to April 2013
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, announces the launch of its first-ever mobile tour designed to bring education to consumers in an engaging way, teaching them how to actually do their own make up, not just have it applied. As part of the Make Up Bag Remix concept, MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand, as well as overhaul products that are the wrong shade or texture. MAKE UP FOR EVER is bringing the same techniques used by wardrobe stylists in the closet to style consumers’ make up bags at their innovative mobile Make Up School. The idea is to make your make up bag work harder for you.
The mobile tour will travel to the following cities in early 2013:
- Los Angeles, CA: February 1st – 3rd
- San Francisco, CA: February 9th – 10th
- Las Vegas, NV: February 16th – 17th
- Dallas, TX: February 23rd – 24th
- Miami, FL: March 2nd – 3rd
- New York, NY: March 9th – 10th
- Boston, MA: March 23rd – 24th
- Chicago, IL: April 6th – 7th
- Toronto, ON: April 13th – 14th
Consumers are invited to book appointments for 30 minute one-on-one make up bag evaluations inside the Make Up School, where a professional artist will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. Each client will walk away with a new make up bag, a custom face chart detailing how to use the products they brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
For those on-the-go with limited time, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation launching in 2013.
Consumers can book appointments to secure a Make Up Bag Remix session beginning January 23rd by visiting www.facebook.com/MAKEUPFOREVERUSA. Sessions are available from 12:00pm – 8:00pm on Saturday and 11:00am – 7:00pm on Sunday.
About MAKE UP FOR EVER:
In 1984, Paris native Dany Sanz responded to the wishes of the fashion and entertainment industries by creating MAKE UP FOR EVER. MAKE UP FOR EVER brought to life products, textures, and colors previously only dreamed of. Dany Sanz, an artist and sculptor, succeeded in putting together an extensive palette, allowing make up artists to unleash their imagination and bring the fashion and theater world to new heights. Keeping in mind the fast-paced nature of backstage, the products are easy to use and long lasting, two benefits that are a necessity not only to make up artists but to women everywhere. From the most delicate look to the most powerful statement, welcome to the world of MAKE UP FOR EVER.