MAKE UP FOR EVER New SMOKY Couleur Fall 2011

MAKE UP FOR EVER introduces Smoky Couleur, a new collection of eye make up essentials inspired by the rich, jewel tone fabrics seen on the fall 2011 runways. This vibrant new take on an all-time classic provides a number of different ways to wear the eye catching look and adapt it to every mood, occasion and outfit.

The Smoky Couleur collection includes a limited edition Smoky Eye Shadow Palette, four new shades of dramatic Smoky Lash mascara and three new ultra-creamy Khol Pencils — all in an array of bold, yet wearable colors.



This customized, collector’s palette features eight MAKE UP FOR EVER Eye Shadows that can be used to create five different smoky looks in brown, blue, purple, green and classic black. Expert application instructions, as well as a mirror and two individual applicators, are included to help consumers achieve a professional smoky eye at home. MAKE UP FOR EVER’S highly pigmented pressed shadows contain nylon powder for intense, lasting color and are easily blended and shaded. The palette includes:

  • Eye Shadow #04 – matte black
  • Eye Shadow #79 – deep plum shimmer
  • Eye Shadow #81 – metallic navy blue
  • Eye Shadow #80 – iridescent peacock green
  • Eye Shadow #122 – metallic copper
  • Eye Shadow #127 – metallic taupe
  • Eye Shadow #126 – iridescent yellow beige
  • Eye Shadow #07 – white shimmer

SRP: U.S. – $45.00 CANADA – $50.00



The ultimate mascara for volume, length and curl is now available in four new hues. Boasting the same lash boosting formula and unique elastomer fiber brush as the original best seller, Smoky Lash Couleur delivers a dramatic faux lash effect in seconds. Each new shade is extremely concentrated with brown, green, blue and plum pigments so the mascara instantly coats the lashes with intense color.

  • Smoky Lash #3 – deep brown
  • Smoky Lash #4 – green
  • Smoky Lash #5 – dark blue
  • Smoky Lash #6 – plum

SRP: U.S. – $22.00 CANADA – $24.00



These soft, creamy pencils have an extremely blendable texture and are now available in pearly deep blue (#8K), matte mocha brown (#9K) and pearly black purple (#10K). Khol Pencils can be used to line the eyes for a more intense, striking look, and can easily be smudged for the perfect smoky eye. Additionally, the soft texture makes them ideal for rimming the inner eye. Apply above and/or below the lash line and blend to create a pigment-rich smoky eye.

  • Kohl Pencil #4K – intense pearly green
  • NEW Kohl Pencil #8K– pearly deep blue
  • NEW Kohl Pencil #9K– matte mocha brown
  • NEW Kohl Pencil #10K– pearly black purple

SRP: U.S. – $17.00; CANADA – $19.00

All products will be available at and/or Sephora stores in August 2011.

4 Responses to MAKE UP FOR EVER New SMOKY Couleur Fall 2011

  1. Kalmo August 1, 2011 at 12:27 AM

    The palette looks pretty. Love the promo pics.

  2. Georgina August 1, 2011 at 1:12 AM

    that palette! must have! 😛

  3. Jamilla Camel August 1, 2011 at 1:36 AM

    I NEED THIS!!!

  4. Miss Bad August 1, 2011 at 6:41 AM

    I love their collections 😀


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