Modernize the Way Women Wear Lipstick with Exude

Rachel Zoe is the spokesperson for Exude and has participated in making the brand a success.  She has been creatively involved in the launch of Exude.

Exude was developed and is owned by cosmetic industry veterans Diane Breidenbach and Laurence Mille, inventors of numerous patents in the beauty industry.

Catch Phrases

  • Exude is the next generation of lipstick that will revolutionize the industry. A modern twist on a classic shape.
  • The specially designed tip of the Crystal Applicator helps to release the perfect amount of lipstick with each application.
  • Unlike traditional lipsticks, Exude never wears down, melts or crumbles.
  • Exude takes trying on lipstick to a new level. Upload a photo of yourself to the Exude website to virtually try on different lips colors and ask your friends for advice on which one looks best.

Lip Crème (9 colors) Lush finish with vitamin E & C in a creamy Elastic Gel.

  • Coral
  • Cranberry
  • Rosy Brown
  • Nude
  • Brown
  • Bronze
  • Plum
  • Red
  • Pink

Lip Gloss  (5 colors)  Smooth, not sticky, formula hydrates lips with anti-aging complex. Complex included Omega-3 and Omega-6 essential fatty acids, Goji Berry and vitamin E .

  • Crimson
  • Brown
  • Clear
  • Dusty Pink
  • Scarlet Red

Exclusively sold at for $29.

8 Responses to Modernize the Way Women Wear Lipstick with Exude

  1. Jessie September 30, 2011 at 9:51 AM

    This looks really interesting it seems like a lip gloss in a lipstick tube. I want to check it out. Thanks for sharing.

    • admin September 30, 2011 at 2:42 PM

      No problem. The packaging really does look interesting.

  2. Woahe September 30, 2011 at 6:55 PM

    If you ever get any of the Exude lipsticks please do a review on them.

    • admin October 2, 2011 at 1:58 PM

      I will do a review on them, once they come in.

  3. Jenhearts September 30, 2011 at 10:19 PM

    I never heard of this brand before but the white lipstick base with a clear plastic cover seems weird.

    • admin October 2, 2011 at 1:59 PM

      The brand is quite cool especially the all white futuristic look.

  4. ERica Z October 1, 2011 at 1:01 AM

    Oh.. I like that Red #1 and Scarlet Red. Do you know where they sell these?


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