NARS Creates the Look for Vince Fall 2011 Campaign

Vince’s Fall 2011 Campaign Look Created by NARS Director of Global Artistry James Boehmer

NARS Director of Global Artistry James Boehmer, created the look for Vince’s Fall 2011 campaign, which debuted with a short film this week. “There are amazing textures and fabrics in the Vince collection- leathers, sequins, and as always, the most amazing knits. We wanted the makeup to make a quiet, graphic statement,” The beauty look for the campaign (and, subsequently, the video) was inspired by naturally-flushed and overheated skin. “We intensified the eyes with black eyeliner in a sort of haphazard, careless way. The goal was for the skin to look overheated- more like what happens to the skin during exercise than in a cosmetic way.

Read below for the products James used to create the look. Watch the video here:


•          Via Veneto Larger Than Life Long-Wear Eyeliner (NEW for Fall 2011 – available 7/15; for now try Black Moon Eyeliner Pencil)

•          Pandora Duo Eyeshadow

•          Larger than Life Volumizing Mascara

•          Malibu Multiple

•          Greta Pure Sheer SPF Lip Treatment

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