NARS Introducing the New Larger Than Life Long-Wear Eyeliners

“Eyeliner is a classic… the ‘little black dress’ of makeup.”– François Nars, Founder & Creative Director of NARS Cosmetics

Rich, creamy color. Smudge-proof finish. Incomparable 12-hour wear. NARS takes eyeliner to the next level, infusing a super-creamy, smudge- proof formula with an unparalleled long-lasting finish. Introducing NARS Larger Than Life Long-Wear Eyeliner, formulated for the perfect balance between creaminess and structure.

Available in nine deeply dramatic shades, from light almond to blackest black, they feature ultra- concentrated color in a super-creamy formula that glides on smoothly and easily yet holds true.

Used to define and shape eyes, Larger Than Life Long-Wear Eyeliners can be worn solo or paired with other eye products for a more enhanced look. To remove, simply wipe gently with a cotton ball moistened with NARS Eye Makeup Remover.

The sleek, soft-touch mechanical pencil features a built-in sharpener for extra precision.

The collection includes:

  • Via Veneto – A deep black, named after the famed Roman thoroughfare that served as the backdrop for Federico Fellini’s 1960 classic, La Dolce Vita.

One of the most famous streets in Rome, Italy. Federico Fellini’s classic 1960 film La Dolce Vita was mostly centered around the Via Veneto area

  • Santa Monica Blvd – This crisp white shares its name with the famous Los Angeles strip that stretches from Sunset Boulevard to the Pacific Ocean.

One of the most famous streets in Los Angeles County, California.

  • Via Appia – A coppery brown inspired by one of the earliest (and most strategically important) Roman roads of the ancient republic.

One of the earliest and strategically most important Roman roads of the ancient republic.

  • Abbey Road – An iridescent turquoise that’s as psychedelic as the North London street—and 1969 Beatles album—that inspired its name.

A street in London, England, after which the Beatles named one of their albums.

  • Bourbon Street – A festive purple befitting its historic New Orleans namesake, home of the legendary Mardi Gras celebration.

A famous and historic street that spans the length of the French Quarter in New Orleans, Louisiana. When founded in 1718, the city was originally centered around the French Quarter.

  • Rue Bonaparte – A light almond hue soon to become synonymous with Paris’s insider shopping destination.

Laid down in the 16th Century, this French street accommodated some very fine distinctive mansions. Today it is an upscale home to fashion shops.

  • Rue Saint-Honoré – A deep royal blue named in honor of the ancient road in Paris’ 1st arrondissement that is home to some of the world’s most elegant boutiques.

The rue Saint-Honoré is an ancient street in the 1st arrondissement of Paris, France. It is named after the collegial Saint-Honoré church situated in ancient times within the cloisters of Saint-Honoré.

  • Madison Avenue – This slate gray is named for the New York City street that was at one time synonymous with the American advertising industry.

An avenue in New York City, that’s name has been synonymous with the American advertising industry since the 1920s.

  • Rue de Rivoli – A metallic forest green inspired by the atmospheric arcaded street that runs parallel to the Louvre.

One of the most famous streets of Paris that features some of the most fashionable shops in the world.

 

Q & A WITH FRANÇOIS NARS

Q: Why is eyeliner such an important item to have in your makeup bag?
A: It’s a classic—the little black dress of makeup. It’s very pure and graphic and delivers a truly timeless look. And it’s extremely versatile: depending on how it’s applied, the result can be soft and natural or bold and dramatic.

Q: How does eyeliner enhance a woman’s beauty?
A: Liner accentuates the eye’s shape and seemingly doubles its size, instantly drawing attention to the eye. It also lends itself to a range of looks: sweet, natural, polished, sophisticated, sexy, tough…all can be achieved with one simple pencil.

Q: Is there a single shade of eyeliner every woman should have?
A: Brown or black hues are always useful since they work on all skin tones and with every eye color, not to mention virtually any shade of eyeshadow. I hope women will experiment with bolder shades, like Bourbon Street and Rue de Rivoli, as they can be just as universally flattering and versatile.

PRICE: $23 each

AVAILABILITY:  July 15, 2011 at narscosmetics.com

 

EXCLUSIVE! Head to NARS Facebook page to learn about the inspiration behind each shade name!

Twitter: @NARSissist

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