Nicole by OPI Launches Four New Shades Exclusively for Target

Target-ed Color for Fall!

 

Nicole by OPI adds four new shades to Something About Color, exclusively retailed at Target. From olive green and periwinkle to deep burgundy and classic red, these four hues are designed to transition manicures from summer to fall with on-trend colors.

Nicole by OPI has taken the Something About Spring collection that launched in Target this past March and added new shades to take the line from Spring to Fall,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.  “Target has become a hub for fashionable consumers, which is why the new colors feature some of the season’s hottest hues, like red [I Love You Cherry Much], which will appear this winter as an accent shade to add a bright pop of richly-pigmented color. The neutral trend will also continue, adding elements of taupe, khaki and olive green [Green Up Your Act!] to the current favorites of nude, tan and grey.

Nicole by OPI additions to Something About Color include:

Green Up Your Act!

This powerful olive-green has its eyes on you!

Sounds Grape to Me
A shimmering burgundy that’s up for anything!

It’s Not Me, It’s Blue

Pretty periwinkle, you had me at “shimmer.”

I Love You Cherry Much
Hold onto this romantic red – it’s a keeper.

 

These four new hues will be added to the current line, which includes eight shades, ranging from glittery lime (Brilliant Idea) to hot pink (Pink. Seriously):

 

Brilliant Idea

Glittery lime never looked so good…genius!

I’m a Pool for Love

Jump right into this deep, dark grape.

Iceberg Lotus

Refreshing bright green, packed with shine.

Make a Comet-ment

A once-in-a-lifetime, sliver-glitter sighting!

Nicole’s Nickel

Bling out your nails with this deep silver glitter!

Pink. Seriously

This classic hot pink means business.

Pink-nic in the Park

A sunset-worthy shade of pink

You’re S-teal the One

U gotta stay true to this amazing green-blue.

 

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality, with products featuring the Perfect Stroke brush for streak-free, even coverage. The new Something About Color Nail Lacquers will be available August 2011 for $7.04 each at select Target locations nationwide and Target.com.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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