No Tricks, Just Treats with New OPI Halloween 2011 Nail Lacquers Launch Preview and Photos

Look Frighteningly Fashionable with OPI!

Celebrate the scariest day of the year with OPI’s Halloween-inspired nail lacquers, available in two promotional gifts sets. For a limited time only, OPI will offer the new Spook-ettes mini pack, which includes four mini lacquers: He’s My Boo (a scary orange), Mummy Knows Best (a spook-tacular white), I Only Date Werewolves (a bewitching black) and Zom-Body to Love (a glow-in-the-dark green).

The Spook-ettes mini pack also includes free nail decals, along with instructions on how to create different nail art designs using the lacquers and stickers. For example, create a two-toned look with “Jack-in-the-Moon,” featuring a grinning face in a white full moon on a black nail, or go bold with “Welcome to Spider’s Corner,” showcasing a creepy-crawler layered over a bright orange hue.

Additionally, the Pair’em Scare’em duo pack will bring Zom-Body to Love and OPI’s bestselling Black Shatter together in a hair-raising pair. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over completely dry OPI nail lacquer. Paint Shatter over two coats of Zom-Body to Love and add a top coat for a one-of-a-kind, glow-in-the-dark manicure.

Halloween motivates us to express wild, imaginative concepts through hair, makeup, nails and costumes,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. The Spook-ettes and Pair’em Scare’em lacquers allow consumers to get fun and creative with our Halloween colors by pairing them with themed nail decals or adding the captivating shatter effect.

 

OPI products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.

Spook-ettes ($12.50 US, $16.95 CAN) and the Pair’em Scare’em duo pack ($14.95 U.S, $20.95 CAN)  will be retailed at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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