OPI Launches Bestselling Shatter Coat in Three Blue-Hued Shades

Shatter Line Extended with Bold Blues!

OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step.

Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.

“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.

Blue ShatterNavy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Shatter coat.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

 

9 Responses to OPI Launches Bestselling Shatter Coat in Three Blue-Hued Shades

  1. Elisa March 22, 2011 at 4:39 PM

    ahhh i still need to try these crackle/ shatter nail polishes.. i still don’t have one T_T shame on me ~!

    Reply
  2. Nani March 22, 2011 at 4:47 PM

    Turquoise Shatter looks freaking AMAZING!!! *_*

    Reply
  3. Blair March 22, 2011 at 11:07 PM

    OMG, I want! need! I must own them!!!!!

    Reply
  4. tiffyama March 23, 2011 at 1:12 AM

    Looking forward to these new colors! Not sure if I’ll buy them since I don’t reach for my black shatter that often…but I’m still excited to see swatches. :]

    Reply
  5. Dina (XYYan) March 23, 2011 at 10:21 AM

    Wow, there are new shatter coats now! I haven’t even tried the black one, feel like getting them right away 😀

    Reply
  6. Steph March 23, 2011 at 3:10 PM

    i love the new colors =D YAY CRACKLE~

    Reply
  7. Ahleessa March 23, 2011 at 8:25 PM

    OMG I need to own those!!! I already have quite a few crackle but I need them all… lol~

    Reply
  8. Mandy Kookie March 24, 2011 at 1:35 AM

    Oh wow OPI’s catching up with the shatters. I haven’t got the black shatter yet. But these are so nice especially the navy shatter.

    Reply
  9. Tammy March 25, 2011 at 7:21 AM

    How exciting! I’ve never tried these nail polishes before 🙂

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *