OPI Launches Touring America Collection for Fall/Winter 2011

Coast to Coast Classics

OPI hits the open road with a new take on classic style in the Touring America Collection for Fall/Winter 2011. Inspired by Americana and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes.

“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”

The season’s go-to shades of taupe and pearl grey appear in variations from dark to light – A-taupe the Space NeedleGet in the Expresso LaneFrench Quarter for Your Thoughts, and Suzi Takes the Wheel.  Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is “Hollywood”), and luminous coral and orange (I Eat Mainely LobsterAre We There Yet?) for an expansive color landscape.

“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson,” explains Suzi. “Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”

Touring America includes the following shades:

Are We There Yet?

Don’t make me reach back there and take that perfect melon shade!

A-taupe the Space Needle

You’ll climb to new heights with this creamy-rich taupe.

Color to Diner For

I’ll take the rosy-red with a side of “awesome.”

French Quarter for Your Thoughts

Want beads? Then show us your sexy gray nails!

Get in the Expresso Lane

An amped-up dark brown that’ll never letcha down!

Honk if You Love OPI

Don’t let this gorgeous dark grape pass you by.

I Brake for Manicures

This gorgeous eggplant-plum has our full attention.

I Eat Mainely Lobster

We “clawed” through crowds to catch this coral for you.

My Address is “Hollywood”

We put this pretty rose-pink on the map.

Road House Blues

In this case…R&B stands for “Really Blue.”

Suzi Takes the Wheel

Buckle up—she’s not stopping until she gets to gray!

Uh-oh Roll Down the Window

You’re gonna wanna pull over for this “unexpected” olive green.

Touring America Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.

Touring America by OPI will be available August 3, 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

2 Responses to OPI Launches Touring America Collection for Fall/Winter 2011

  1. Nani April 18, 2011 at 7:06 AM

    WAHHHH grays and taupes!!!! Damnnnn, I’m there!

    Reply
  2. Alicia April 20, 2011 at 5:00 PM

    Awesome collection. I will definitely be purchasing that Olive Green polish…so pretty.
    Haven’t talked to you in a while, hope things are good!
    xx
    Alicia

    Reply

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