OPI Launches Two New Diamond Dust-Infused Designer Series Nail Lacquers Temptation and Bold for Fall 2011

“Fall” into Glitter!

Two new shades will be joining the Designer Series by OPI collection this upcoming fall – DS Temptation and DS BoldDesigner Series shades include vivid hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.

This Fall, bold and rich colors like purple and red will be used as accent shades, adding a pop of pigmented color to any look. Designer Series lacquers enhance these colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color to these trendy hues makes a bold, high-fashion statement.

The two new shades added to the Designer Series line join nine other existing shades and Designer Series Top Coat, including:

NEW! DS Temptation – A provocative sparkle of deep purple

NEW! DS Bold – A brilliant sparkle of rich, shimmering red

DS Radiance – Luxuriously rich, brilliant silver.

DS Magic – An intriguing deep blue.

DS Classic – An elegant shimmer of golden beige.

DS Glow – Rose gold lit with brilliance.

DS Reserve – A shimmer of vintage pink.

DS Opulence – Magnificent mauve drenched in diamonds.

DS Reflection – Rich, glowing ruby.

DS Extravagance – Glittering, glamorous magenta.

DS Mystery – An alluring dark violet diamond shimmer.

DS Top Coat – Infused with diamond dust for exceptional shine, performance and wear.

 

All Designer Series by OPI products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.

 

DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) suggested retail for each color.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

6 Responses to OPI Launches Two New Diamond Dust-Infused Designer Series Nail Lacquers Temptation and Bold for Fall 2011

  1. Jamilla October 8, 2011 at 3:29 AM

    Utterly gorgeous and tempting!

    Reply
    • admin October 9, 2011 at 8:21 PM

      Do you use OPI Jamilla?

      Reply
      • Jamilla October 9, 2011 at 10:26 PM

        I’m not really polishing my nails at the moment, but when I do, OPI is a fave!

        Reply
        • admin October 9, 2011 at 10:55 PM

          That is right! You did say once that you needed to go to the salon some place.

          Reply
  2. dundee October 9, 2011 at 7:29 PM

    This set is so tempting….

    Reply
    • admin October 9, 2011 at 8:41 PM

      The words, Diamond Dust-Infused really struck it home.

      Reply

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