Sedu Introduces New ICON Collection: ICON PRIVE Hair Dryer and ICON Styling Iron

Sedu ICON PRIVÉ ($700)

Experience the luxury and performance of the quietest, lightest, most powerful dryer.

After more than 7 years of research & development, Sedu unveils the most technologically advanced dryer in the world – Sedu ICON PrivéTM. Maximize styling freedom and enhance versatility, decrease drying time and reduce electrical usage with the Sedu ICON Privé™

  • 93 MPH SofttouchTM wind dries hair at lightning speed
  • 10,000 hour motor life vs. 2,000 hours with other professional dryers
  • 18-temperature speed and ION combinations: Giving complete artistic control over every hair type
  • 1.05 pounds weight: Making it one of the lightest dryers in the marketplace
  • Patented ICONTM brushless motor uses an electronic controller to deliver 21,000 RPMs and use 70% less electricity vs. most professional dryers
  • Two ergonomically designed grip positions, the handle and barrel, allow maximum freedom in styling
  • The patented CoolHandTM NOZZLE remains cool to the touch for your artistic freedom
  • Unprecedented 6-year no questions asked warranty.

ICON PRIVE™ reduces your carbon footprint, making it the must-have, ECO-CHIC dryer in the professional industry.

Tommy Buckett, Seduʼs Elite Styling Consultant shares, “The ICON Privé Hair Dryer is the best styling tool Iʼve used. The fact that itʼs eco-friendly and the ionic generator cuts styling time in half is a huge asset. The strength of the wind and heat is key to perfect styling results. Itʼs also light and really comfortable to handle. After long periods of styling, most dryers become heavy but the Sedu ICONTM Privé makes the long days in the salon a dream. “


Sedu ICON Styling Iron ($250)

Experience the luxury and performance of the lightest, most powerful and safer styling iron EVER.

Sedu unveils the most technologically advanced styling iron for smooth, lustrous hair every time. The compact and lightweight design allows it to easily fit any travel kit, while digital temperature control allows for the fast heat-up and recovery time for consistently stunning results.

  • Ultra lightweight (0.55 lbs) sleek, ergonomic design for better control
  • Exclusive digital technology temperature control (vs. analog) for the fastest heat-up and recovery time
  • Adjustable temperature control (6 settings) for style versatility
  • Exclusive ultra-smooth polished plates for unbeatable shine and superior styling results
  • Moisturizing gentle ceramic heat seals in hair’s natural moisture for healthy, frizz-free hair
  • Unique curved edge plate system for versatile styling options: straight, curly, flips
  • 3 year manufacturer’s warranty
Available September 1 at Neiman Marcus, Bergdorf Goodman and select fine salons.


About Sedu Since its launch in 2004, Sedu has become one of the top rated professional styling products in the industry. Sedu empowers stylists and consumers alike with high-powered versatility. The world class quality product line, is created in collaboration with top scientists and Sedu stylists resulting in premium styling tools. Sedu is continually setting the industry standard in hair care by creating superior products that meet stylistsʼ and consumersʼ needs for defining, shaping, lifting, shining and polishing hair. For more information, become of friend of Sedu on Facebook,follow on Twitter at or visit

9 Responses to Sedu Introduces New ICON Collection: ICON PRIVE Hair Dryer and ICON Styling Iron

  1. Nicky October 26, 2011 at 2:45 AM

    18 Temperature speeds?! That is a lot of buttons.

    • admin October 27, 2011 at 6:11 PM

      Yes 18 temperature speeds. I was flabbergasted when I saw that.

  2. Ning October 26, 2011 at 6:21 AM

    I wonder how the 18 temperature speeds are to be adjusted. I can only imagine a knob.

    • admin October 27, 2011 at 6:12 PM

      I have yet to see.

  3. rabbit7325 October 26, 2011 at 9:10 AM

    The golden color makes these look too flashy. I rather stick with the black piano look.

    • admin October 27, 2011 at 6:18 PM

      The golden color adds flavor! It’s like a bling bling effect especially for the holiday. The black is also equally as nice I will give you that.

  4. Mizari October 26, 2011 at 11:04 AM

    After reading the description on the hair dryer, I think it’s insane. But at the same time I think you can style any hair design now. No more going to the hair salon.

    • admin October 27, 2011 at 6:21 PM

      It seems like a DIY dryer. However, I sometimes do prefer to go to the hair salon to get my hair styled since I am not the greatest styler.

  5. ddarmap October 26, 2011 at 7:43 PM

    A gold bar. All these different models and colors.


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