Shiny Happy Holiday 2011 with Essie Luxeffects Collection

This holiday, treat yourself to luxeffects, essie’s brilliant, breathtaking new collection of dazzling multi-dimensional top coats. Achieving a layered, lavish look has never been so easy, or so thrilling. Whether you go for a golden brocade glam over your classic, creamy essie shade, or simply enjoy the beauty of a single coat of pristine white pearl, the loop is beautifully alluring.

luxeffects provides the perfect fashion counterpoint to minimalistic nails, or the finishing touch for an over-the-top embellishment.

essie offers a fabulously edited selection of luxeffects sure to top every it-girl’s wish list this holiday. The genius of luxeffects is that it lays evenly over nail color and features 4 to 5 different sized flakes or pearl shapes. The look is unparalleled depth and dimension for a stunning effect.

luxeffects makes it easy to customize your look. Supremely versatile, you can wear luxeffects from desk to dusk, much like you wear a sequined t-shirt or a glittering skirt. Create your own signature look with these one-of-a-kind attention-getters.

as gold as it gets – gilded lamé sparkles
shine of the times – scintillating opalescence
a cut above – shattered pink diamond glitz
pure pearlfection – decadent iridescence
set in stones – disco mirror ball chaos


essie’s Luxeffects Collection will be available in December 2011 in salons and beauty destinations worldwide.


About essie cosmetics: New York-based essie cosmetics colors the world. Founded by Essie Weingarten in 1981, the global brand is the ultimate color authority and the go-to nail brand. A luxury leader that blends the fashionable with the functional, the name essie is known worldwide as a beauty trailblazer and is trusted by distributors, beauty professionals, celebrities and consumers. Offering over 250 nail colors, in addition to nail solutions and treatments, nail accessories, spa products, hand treatments and lip glosses, essie is unmatched in producing high-quality, on-trend beauty products. All essie nail polishes are 3-free – NO DBP, NO FORMALDEHYDE, NO TOLUENE. For more information, please call 1-800-232-1155 or visit us at

One Response to Shiny Happy Holiday 2011 with Essie Luxeffects Collection

  1. Annie November 7, 2011 at 9:35 PM

    What a gorgeous collection from Essie! I’m loving the bright yellow and pink diamond.


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