Shiseido Skincare Spring 2012

Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream

now formulated with WrinkleResist24 technology and Burnet Extract

BACKGROUND

After studying women’s skin for years, Shiseido discovered that eye area wrinkles can be categorized into five types and appear in a gradual progression. Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream combats all five types of eye area wrinkles.

Shiseido has identified Heparanase as the wrinkle-triggering enzyme that launches the formation of wrinkle-inducing blood vessels in the epidermis. Shiseido scientists evaluated more than 20,000 ingredients to create the best formulation for minimizing the wrinkle-inducing effects of this enzyme. WrinkleResist24 technology works to smooth wrinkles and resist damage caused by Heparanase.

INNOVATION

  • WrinkleResist24 features three effective ingredients that work to suppress the wrinkle formation process.
    • Mukurossi Extract, an Asian plant extract that effectively counteracts the wrinkle triggering action of Heparanase.
    • Chlorella Extract, a single-cell freshwater algae that is rich in proteins, chlorophyll and other vitamins, helps to promote the production of a protein which suppresses the formation of wrinkle-inducing blood vessels.
    • Gambir Extract, derived from a shrub grown in India and Southeast Asia, effectively suppresses the activity of Elastase, which destroys elastin, a key component of skin’s firmness.

ADDITIONAL INGREDIENTS

  • Burnet Extract helps energize cells to counteract sagging skin and loss of firmness around the eye area.
  • Key hydrating ingredients in Benefiance WrinkleResist24 Intensive Eye Contour Cream provide maximum skin moisturization:
    • Super Bio-Hyaluronic Acid N promotes moisturizing benefits under dry conditions, helping to reduce the appearance of existing wrinkles.
    • Hydroxyproline, the most essential component of collagen, promotes the generation of collagen itself while increasing firmness and elasticity for smooth, younger-looking skin.

PRICE

$55 for 15 ml

AVAILABILITY

Available for purchase in February 2012 at www.shiseido.com

 

NEW! Shiseido Suncare Urban Environment Oil-Free UV Protector SPF42

BACKGROUND

Shiseido Urban Environment Oil-Free UV Protector SPF42 is an ultra-light, oil-free sun protection lotion that absorbs excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors.

INNOVATION

  • Peony Root Extract inhibits the activity of the enzyme called lipase which breaks down sebum and ultimately disrupts cell turnover around pores.
  • Sebum-Absorbing Powder provides a matte, smooth and comfortable finish on the skin.
  • Rose Apple Leaf Extract and Thiotaurine are powerful antioxidants that prevent DNA damage and the chain reaction of oxidation caused by UV rays as well as other environmental stressors including air pollutants.
  • Scutellaria Baicalensis Extract prevents damage to fibroblasts caused by UV rays, a crucial ingredient as healthy fibroblasts are essential for the production of collagen, elastin and hyaluronic acid.
  • SPF42 offers powerful UVA/UVB protection for daily wear.
  • The Urban Environment Oil-Free UV Protector SPF42 is water and perspiration resistant and can easily be removed with a regular cleanser.

PRICE

$30 for 30 ml

AVAILABILITY

Available for purchase in February 2012 at www.shiseido.com

 

Shiseido White Lucent Intensive Spot Targeting Serum

BACKGROUND

Shiseido White Lucent Intensive Spot Targeting Serum is a superior anti-spot serum with an intensified power formulation, featuring the Multi-Action Brightening System+ and ME Complex, exclusively created to diminish visible stubborn dark spots in ten days and prevent future pigmentation from appearing.

INNOVATION

Shiseido has advanced their brightening technology – melanin formation is now inhibited at four stages with the Multi-Action Brightening System:

  • m-Tranexamic Acid, a Shiseido-exclusive brightening ingredient that suppresses the skin’s own internal mild inflammation which accelerates melanin formation.
  • 4MSK, an exclusive, patented brightening ingredient that diminishes the activity of the enzyme tyrosinase which initiates the melanin formation process while normalizing cell turnover to re-texturize skin.
  • Multi-Target Vitamin C, a brightening ingredient exclusive to Shiseido that effectively blocks the last step of melanin formation while fading the color of existing melanin pigment.
  • NEW: MelanoCrush Energizer (ME Complex) features Yomogi Extract and Angelica Root to help eliminate accumulated melanin pigment from the skin by accelerating cell turnover

PRICE

$125 for 30ml $170 for 50ml

AVAILABILITY

Available for purchase in March 2012 at www.shiseido.com

 

Shiseido White Lucent Anti-Dark Circles Eye Cream

now formulated with new Dark Circles Diminisher technology

BACKGROUND

Shiseido White Lucent Anti-Dark Circles Eye Cream is an intensive eye cream that effectively targets the two major causes of dark circles: pigmentation and poor microcirculation with NEW Dark Circles Diminisher technology. Instantly, vivid radiance appears around the eye area and dark circles are visibly reduced over time, for a youthful look and flawless, perfectly even- toned skin.

INNOVATION

  • Reformulated with the breakthrough Dark Circles Diminisher, the White Lucent Anti-Dark Circles Eye Cream combats dark circles in three ways:
    • Targets the root of melanin with 4MSK, an exclusive, patented brightening ingredient that diminishes the activity of the enzyme tyrosinase, helping to prevent melanin formation.
    • Multi-Target Vitamin C, a brightening ingredient exclusive to Shiseido that effectively blocks the last step of melanin formation while fading the color of existing melanin pigment.
    • Instantly brightens the eye area by improving microcirculation with Vitamin E, Hawthorn Extract and Rice Germ Extract.
  • Super Hydro-Synergy Complex intensely hydrates and refines the texture of the delicate eye area.
  • Hydro Luminizing Powder delivers instant brightening, wrinkle filling and moisture retention.

PRICE

$55 for 15 ml

AVAILABILITY

Available for purchase in March 2012 at www.shiseido.com