Upon its debut in 2009, SHU UEMURA ART OF HAIR ESSENCE ABSOLUE nourishing protective oil became a cult, must-have hair product thanks to its versatility and unparalleled capability to restore even the driest of hair. Coined as ‘liquid gold’, this precious oil quickly became a must-have amongst A-listers (Jennifer Aniston, Emily Blunt, Michelle Williams and Kate Bosworth to name a few!), beauty influencers and hair-savvy clients alike. The first oil-formulated product created by SHU UEMURA ART OF HAIR, Essence Absolue’s rapid success set in motion the brand’s expertise in oils, which now includes iconic products such as Cleansing Oil Shampoo and Essential Drops.
Now SHU UEMURA ART OF HAIR is excited to unveil ESSENCE ABSOLUE OIL-IN-CREAM, a nourishing leave-in cream for coarse, unruly hair. Infused with Camellia Oil, a coveted age-old ingredient known for its exceptional nourishing and shine properties, both offerings feature the versatile benefits and properties of the original Essence Absolue. Providing two distinct textures customized for clients’ individual hair needs, the new additions continue to widen the ”Oil Expertise” Collection, meeting demands for each and every hair type and style desired.
ESSENCE ABSOLUE OIL-IN-CREAM – Premiering August 2012
The first multi-use, leave-in-cream for very dry, coarse, or unruly hair, it provides control and nutrition with maximum shine to discipline or define the driest and most rebellious of hair.
Key Ingredient: Camellia Oil: A natural detangler that provides incredibly deep nourishment and shine
- Ultra-shine and softness
- Humidity resistance and frizz-control
- Nutrition and provides deep conditioning
- Heat-styling protection; ease of detangling & blow-dry
- Rich, non-greasy formulation
- Intensely hydrating leave-in treatment for very dry/damaged hair
- Adds shine, moisture and elasticity to processed lengths & ends
- Use in summer time as protective oil against the sun’s harmful rays (UV filter)
- Curl definition
Fragrance: Delicate accents of Camellia
5 fl oz / 150ml SRP: $45.00
AVAILABILITY: To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit www.shuuemuraartofhair-usa.com. For more information, Like us on Facebook at www.Facebook.com/ARTOFHAIRUSA and follow us on Twitter @Shu_ArtOfHair.
And post your own “Liquid Gold” photos on our Shu Uemura Essence Absolue Liquid Gold Pinterest board: http://pinterest.com/shuartofhairusa/essence-absolue-liquid-gold/