Shu Uemura Art of Hair Introduces New Cleansing Oil Shampoo

The Legend of Mr. Shu Uemura Continues: “Oil Removes Oil.

(October 2011) – Shu Uemura Art of Hair carries on the legacy of Mr. Shu Uemura and his breakthrough philosophy that “oil removes oil” with the launch of a new Cleansing Oil Shampoo. While working as a make-up artist in Hollywood in the 1960s, Mr. Shu Uemura discovered the power of an oil-based cleanser and launched his iconic and best selling facial oil. The new Cleansing Oil Shampoo continues the tradition with a formulation that is oil-based but also highly foaming.

The Cleansing Oil Shampoo has abundant foam which consists of oils that effectively draw out the impurities and build-up on the scalp while gently cleansing the hair fiber without stripping the natural oils. Hair is restored to its naturally radiant, soft and balanced state – volumized and moisturized.

The Cleansing Oil Shampoo is an incredible addition to the products at my salons, it fills a gap for my clients who want the cleansing effect but also maintain the softness, moisture and volume that is important to the quality of the hair and specifically to our cutting method,” says Rossano Ferretti, Primary Spokesperson for Shu Uemura Art of Hair and owner of Rossano Ferretti Hairspas worldwide. “This new cleanser offers multiple benefits to the hair while truly showcasing Mr. Shu Uemura’s strong belief in balance as well as purity – of the spirit, ingredients and respect for hair design.


Shu Uemura Art of Hair Cleansing Oil Shampoo is paraben-free and silicone-free. It is enriched with Onsen Inspired Ferment, known for its purifying virtues, which is captured directly from volcanic hot springs 2,000 feet below the sea. It is one of the most precious ingredients and provides hair with an ultimate purifying experience.

While ideal for all hair types, this shampoo is specially designed for fine, oily or flat hair. Daily use is recommended for this hair type, while others can alternate between the Cleansing Oil Shampoo and a Shu Uemura Art of Hair shampoo tailored to their individual needs.


  • Removes impurities from hair
  • Lightweight formula does not weigh hair down
  • Gives lightness, softness and moisture to the hair
  • Creates an ultimate silky shine to hair
  • Ideal for all hair types, both men and women



The Shu Uemura Art of Hair Cleansing Oil Shampoo retails for $55. To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit For more information, like Shu Uemura Art of Hair on Facebook at and follow on Twitter @Shu_ArtOfHair.

2 Responses to Shu Uemura Art of Hair Introduces New Cleansing Oil Shampoo

  1. Brit December 7, 2011 at 10:37 AM

    This shampoo seems quite similar to Shiseido’s tsubaki head spa. I wonder.

  2. Steph December 7, 2011 at 2:13 PM

    Oil Removes Oil… that sounds weird but perfectly makes sense.


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