Shu Uemura Rouge Unlimited Lipstick OR 540 Swatch and Review

If there is one brand that makes the cutest lipstick packaging, it has to be Shu Uemura. Whether it is a regular Rouge Unlimited, or the limited edition ones, the pure transparent casing will sure to make you feel special. But that’s not all about these lipsticks, recently a newly formulated Rouge Unlimited line came out with amazing performance. For the press info please click here. For the initial release last month, there was a batch of 9 new colors with 9 more to come in April and 11 in May. That is a lot of new lipstick colors! So what makes these so special? Let’s take a look.

Today, I am featuring OR 540 from the collection which is the only orange shade for this release. Like other Shu Uemura products, the new Rouge Unlimted is packed in a white box.

The packaging still has the clear plastic case but the interior is now made of silvery metal. The design is futuristically sleek. Almost like a capsule…

The color for OR 540 is a medium burnt orange with warm undertone. It is fresh and pretty that brings a sense of Summer. I can’t believe Summer is just right around the corner!

If you look at the direct sunlight pictures below, you can see slight shimmers sprinkled throughout the lipstick. But they don’t translate into visible shimmers on the lips, they rather enhance the overall finish by giving a more dimensional look.

So the new lipstick features a double hybrid pigment technology. What does that mean? It simple means the delivery of the purest color which brings a high pay-off with fidelity. There is also a new crystal core hybrid pigment which brings the best in pure color. Sounds pretty high tech? And it sure results the best quality. With just one swipe, I immediately noticed how moisturizing it looked. The color is also true to the tube.

I have been wearing it for 2 days straight. Unlike a lot of lipsticks that feel moisturized when you first applied, but at the end of the day it still dries out your lips, the new Rouge Unlimited is able to seal in moisture for a full 6 hours. That’s the max amount of time I was wearing it. Even though the initial glossy finish wears off, color remains fresh. It looks even more natural like your lips are born with the color. And non-drying formula really feels like wearing a lip balm.

Shu Uemura Rouge Unlimited is genius and incredible. The color is so translucently natural and the formula is so moisturizing. As comfort as wearing a lip balm, it brings a burst of color with pigmentation that lasts all day. Not to mention the simple yet cutting edge clear case design.

More information including purchasing can be found online at

This post contains a sample product sent for consideration by PR. All reviews are expressed with complete honesty. For more information, please read my full disclosure here.

7 Responses to Shu Uemura Rouge Unlimited Lipstick OR 540 Swatch and Review

  1. Jamilla March 14, 2012 at 6:48 AM

    I LOVE Shu Rouge Unlimited formulas! Great Colour!

    • admin March 19, 2012 at 5:49 AM

      Shu’s new formula is quite wonderful. Vibrant too!

  2. Hanna YY March 14, 2012 at 8:20 AM

    The lipstick looks so pigmented and thick too. Does it feel dry?

    • admin March 19, 2012 at 5:49 AM

      It doesn’t feel dry at all moisture is all sealed in. It’s quite a good lippy.

  3. Amy March 14, 2012 at 10:42 AM

    I bought 2 of the new lipsticks. I have yet to give them a try.

  4. Kimmie March 14, 2012 at 7:16 PM

    The color looks gorgeous on you. So spring too!


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