Smashbox IN BLOOM Limitless Long Wear Lip Gloss with SPF 15 Endless Kiss

This season I’m in love with Smashbox IN BLOOM Limitless Long Wear Lip Gloss Endless Kiss. Just by thinking of the name, it instantly warms up my mood. Indeed Spring is for Endless Kiss.

Description: Our much-loved, long-wearing gloss now comes in 2 just-been-picked colors! Get luscious shine that stays put for up to 6 hours, while protecting your pout with SPF 15. Plus, the contoured wand hugs lips for easy, one-coat application.

Tips: This lip formula is packed with vitamins A, C and E, so try exfoliating first with our Emulsion Lip Exfoliant to get the full benefits of these nourishing antioxidants.

Size: 0.1 oz

Price: $21


Availability:, Sephora, Ulta, Nordstrom,, and select Macy’s

Made in Italy. paraben free and cruelty free

ACTIVE INGREDIENTS: 7.5% Octinoxate, 3.0% Avobenzone. Click the photo to see full ingredients.

There’re 2 shades in the collection, Endless Kiss and Timeless (not shown).


Endless Kiss is a gorgeous coral pink that’ll look great on any girl.


The packaging is really simple, just a tube and a applicator.

But this applicator is not just any applicator. The flocked tip is angled so it better fits the shape of the lips.

It also picks up enough product that’s good for the entire lips.

Also the coral pink shows its subtle gold shimmer in the sun.

You probably think they did a bad job on the printing as some of the letters are fading. That’s where they had the expiration date engraved if you can see.

The pigmentation is sheer while it does add a natural glow to the lips. Also note this lip gloss has a slight candy scent that you can barely tell once applied.

Another swatch photo taken in direct sun light to show you how shiny the gloss is.

My thoughts about smashbox IN BLOOM Limitless Long Wear Lip Gloss with SPF 15 in Endless Kiss

– The fainted sweet candy scent is subtle and pleasant.
– The angled sponge applicator works great in picking up just enough gloss for a one coat application.
– Almost non sticky though it’s a little thick in texture.
– It’s super moisturizing and does not dry out the lips.
– The lasting power is phenomenal for a lip gloss, just as the name says.
– SPF 15 sun protection adds a nice bonus for lip protection.

– The coverage is on the sheer side so you don’t actually get the juicy coral shade shows in the tube on the lips.

Packaging: 9.5/10
Pricing: 9/10
Value: 9/10
Pigmentation: 7/10
Product: 10/10

This is truly a “Limitless Long Wear” lip gloss. I’ve had this on for more than 5 hours and it’s still fresh like I just applied on. There was no fading, no smudging, no drying, NO KIDDING! The gloss glides on easily without feeling sticky and it has that natural flush of color that glows in the Spring. The subtle candy scent doesn’t bother me though normally I prefer scent free lip products. If you want lip gloss that looks natural and lasts, get this!

This review contains a sample product sent for consideration by PR. All reviews are expressed with complete honesty. Fruity Lashes don’t do paid or guaranteed reviews. Read my full disclosure here.


Related Posts:

Smashbox IN BLOOM Spring 2011 Collection Preview
Smashbox IN BLOOM Soft Focus Powder Eye Liner HEATHER
Smashbox IN BLOOM Eye Shadow Palette & Brush

2 Responses to Smashbox IN BLOOM Limitless Long Wear Lip Gloss with SPF 15 Endless Kiss

  1. steph March 3, 2011 at 5:29 PM

    i LOVE this color~
    can’t wait to see/ swatch it in person!!!

  2. tiffyama March 3, 2011 at 5:41 PM

    Long wear for lip products is always a plus. 😀


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