Guerlain Introducing Noir G Mascara for Spring 2012

Guerlain’s NEW Noir G is the first mascara to combine the extravagant luxury of a jewel case with an extraordinary formula for perfectly defined eyes. This fabulous case jealously guards a unique, complete formula that combines the power of color, extreme intensity and the secret of beauty. The lush texture makes it easy to achieve an intense, dramatic lash look without any risk of smearing, smudging or clumping. Like a magic wand, the ground-breaking Noir G goes one step further with a refillable wand applicator, making it convenient and easy to switch to a new one as soon as you need it. Pull on the case and with a click, the hidden mirror is revealed. Add a quick twist and the brush appears for exceptional lash results.


  • Formula complex delivers a perfect 3-dimensional look with volumizing, lengthening and curling benefits.
  • Lashes are transformed: perfectly defined, denser and cloaked in a new intensity.
  • Refillable design makes replacing more convenient.


  • Ultra Black Pigments: these carbon black pigments offer an unprecedented level of intense black. The optimal size of these pigments allows for a better dispersion within the formula while a magnifying effect amplifies the intensity and depth of the black and the glossy finish. These are the purest black pigments that can be found in mascara.
  • Volumizing, Lengthening, Curling formula: The formula plumps and thickens every lash, the stretch formula allows the mascara to lengthen even the smallest lashes and then the curling formula coats lashes in a protective film to maximise and set the curl.
  • Artemia Salina: helps to regenerate lashes by stimulating keratin for fortification and lash growth.
  • Polymer Film fixes the formula from daybreak to the end of the night, preventing the formula from smudging or flaking.

Exceptional Brush:

  • In perfect osmosis with Noir G’s formula, the fiber brush is soft and supple for perfect, fast and even distribution over all the lashes. Narrow and extremely easy to handle, it glides everywhere, catching and wrapping around every lash above and below to reproduce the unprecedented effect of a blow-dry.



Noir G is available January at Saks Fifth Avenue, Neiman Marcus, Nordstrom, Bloomingdales, and Bergdorf Goodman.

Price: $49.00, Refill: $26.00

6 Responses to Guerlain Introducing Noir G Mascara for Spring 2012

  1. Wendy December 1, 2011 at 1:20 PM

    I really love the formula of Guerlain’s Rouge G lipstick but the packaging is so expensive so I wished it comes in refills. Luckily this mascara can be refilled.

  2. Lauri December 1, 2011 at 3:34 PM

    Such an innovation! I love how it comes in a refill and the price isn’t too bad either. I’m looking forward to it.

  3. Jamilla December 2, 2011 at 12:38 AM

    OMG! Temptress! *FAINTS*

    • admin December 2, 2011 at 1:51 AM

      *Waves at Jamilla, you need this*

  4. Vonvon December 4, 2011 at 3:44 AM

    Actually, I don’t quite get it on how this mascara ‘works’.

    The photo shows that it’s exposed or rather ‘sandwiched’ between 2 mirrors?

    Confused! May be its too early for me on a Sunday morning.

    • admin December 5, 2011 at 3:52 AM

      Vonvon the mascara is like the Rouge G lipsticks instead of lipstick think Mascara. Its pop open with a mirror.


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